Sustainability

Bank Rakyat UNIpreneur (UP)

Bank Rakyat UNIpreneur initiative is designed to uplift asnaf micro-entrepreneurs by strengthening their business competencies and financial management skills. Participants in this programme are nominated by universities, ensuring the selection of the aspiring entrepreneurs with the potential to grow. The programme focuses on fostering entrepreneurial capabilities, building self-confidence, and promoting self-reliance, equipping participants with skills for future careers. Through comprehensive coaching, mentorship, branding support, and targeted funding, the initiative helps these entrepreneurs enhance their business operations and achieve financial sustainability.

This initiative hones in on university students, fostering a culture of innovation and entrepreneurship from an early age. Bank Rakyat collaborates with higher education institutions to provide students with a comprehensive platform that nurtures their business ideas into tangible ventures. 

Bank Rakyat not only places emphasis on the financial aspect but has noted the non-financial impact of the Bank Rakyat UNIpreneur programme, which includes having a structured module by universities involved, branding by Bank Rakyat and focusing on students by helping them prioritise their studies and run their businesses. With a structured module, students are coached, mentored and monitored by respective universities to improve entrepreneurial knowledge of participants. The structured module is developed by the ‘Pusat Keusahawan’ at the selected Institute of Higher Education.

To date, Bank Rakyat UNIpreneur programme has produced more than 1,500 young entrepreneurs.