CORPORATE PROFILE

Vision
Bank Rakyat is its members’ Choice Bank for all its product and service offerings are the best compared with those provided by other competing financial institutions. Since membership in Bank Rakyat is very significant, there is no reason for them to look at others.

This vision generates the tagline: “Bank Rakyat Your Choice Bank”

Mission
To help improve the economic well-being of members by providing financing facilities at an affordable rate for agriculture, production, marketing, fishing, transportation, housing and business activities deemed beneficial to members and to also promote thrift and savings. (By Law Article 5(i))

Objective
To ensure a satisfactory profit towards meeting dividend payments to its members while charging reasonable profit rates that is not a burden to its members.

Function
The main function of Bank Rakyat is to provide financing and accept deposits as well as producing satisfactory dividend returns for betterment of its members.

Strategy
Market
To widen and penetrate the market through effective marketing efforts.